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Outsider Labs was created to bring to life the many ideas that have rattled around the office of a previous tech firm the founders owned called SiteWhirks. Ideas that range from customizable made in the USA clothing, to useful apps and business software. Outsider Labs is designed as an open thinking tank with white board walls and coffee machines that run on a loop, where no idea is a bad idea (well maybe a few) and getting to work on an idea is valued more than talking about it or writing a report about it.

It all started a few weeks before September 11, 2001 with the start of SiteWhirks - a web development firm devoted to providing affordably priced custom websites for small businesses. SiteWhirks grew steadily, with a few bumps, and began creating custom software for Fortune 500 firms such as CapitalOne and Sprint but never losing site of their core mission of serving small businesses. In an effort to provide professional websites for high school sports teams SiteWhirks started offering packages for high schools - this eventually led to another company called BigTeams. As BigTeams grew to serving schools in 41 states it was invested in by DC based equity firms Capital Sports Ventures and SWaN & Legend Partners.

These experiences have kept the wheels turning and a never-ending list of cool projects developed leading to a dream scenario where crazy ideas have a home.

Washington Post Sports Business Journal Washington Business Journal Virginia News Group

A Virginia-based thinking tank devoted to discovering new ideas and creating great products.